Industry News

Danica Patrick revs Coke Zero deal

Coke Zero has tapped NASCAR driver Danica Patrick for a multi-year deal that will include placement of the Coke Zero logo on -More-

Pepsi Max taps Shazam for U.K. ads

Pepsi Max and Cadbury are the first brands in the U.K. -More-

The ABA tweets: Follow us on Twitter

Now you can follow the ABA on Twitter! -More-

Campbell adds sparkle to V8 V-Fusion

Campbell Soup has launched carbonated versions of its V8 V-Fusion fruit and vegetable juices. -More-

Odwalla campaign focuses on goodness

Odwalla launched a campaign with the theme "Goodness grows here." The effort, aimed at consumers ages 18 to 34, includes digi -More-

Portable 8-ounce bottle debuts for Pom Wonderful

Pom Wonderful announced it has added an 8-ounce bottle size for its 100% pomegranate juice. -More-

Coconut water makes a splash in Europe

European retail sales of coconut water beverages increased 100% in 2011, according to a 2012 New Nutrition Business report. -More-

Do presidential food pics influence the way we eat?

The physicians group responsible for the controversial "Hot Dogs Cause Butt Cancer" billboard campaign will release a petitio -More-

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