Industry News
Susan Neely: Partnerships take on childhood obesity
ABA President and CEO Susan Neely pens an op-ed addressing how the beverage industry takes extraordinary steps to be part of -More-
Beverages gain importance at quickservice
Quickservice restaurants including McDonald's, Sonic and Taco Bell are driving sales with the introduction of specialty drink -More-
Study: Beverages drive convenience-store visits
Research from the NPD Group finds 58% of consumers purchased a nonalcoholic beverage on their most recent visit to a convenie -More-
Dunkin' menus meet local tastes
Dunkin' Donuts offers different food and drinks for specific markets, such as sweet tea in the South. -More-
Energy drink to be sold in self-chilling can
Joseph Company is introducing West Coast Chill, an energy drink line that will be sold in cans that cool the beverage with an -More-
Decaf coffee might bolster brain's glucose metabolism
Giving diabetic mice decaffeinated-coffee supplements for five months increased their brains' ability to metabolize glucose. -More-
Super Bowl marketers team up with celebrities
This year's Super Bowl ads are heavily populated with celebrities. -More-
Heisman trophy recipient signs on with Gatorade
Cam Newton, the Heisman trophy-winning Carolina Panthers quarterback, has signed on with Gatorade to bring nutrition educatio -More-
Congress to consider bill that would ban negative ads on food, drink
Ad campaigns that criticize legal food and drinks as unhealthy would not be allowed to use federal stimulus funds under a bil -More-





